About Retail Analytics

Humza Khalid

16 February 2020

With physical retail businesses being under threat by online marketplaces, brands are taking account of analytics in order to boost their productive strategies. Retail Analytics allows retailers to keep track of their business and market performance.

With physical retail businesses being under threat by online marketplaces, brands are taking account of analytics in order to boost their productive strategies. Retail Analytics allows retailers to keep track of their business and market performance.

Analytics provides useful insights on factors that are associated with the decision making processes of any merchant or retailer. From insights related to sales and inventory to customer behavior and in-store customer traffic, retail analytics enables retailers to make data-driven decisions which increases revenue and streamlines operations.

Another important factor that retail analytics supports is reflecting the big picture of the business performance, while illustrating the overall health of the individual business outlets. In addition, the tool also helps in analyzing overall sales and identifying areas for improvement.

More importantly, retail analytics also helps to boost workability for improvement in customer services. Since Retail Analytics uses the latest techniques such as data mining and data discovery instead of superficial data analysis, it gives competent methods to use business intelligence insights that can be applied in the short term.

When it comes to assessing and acquiring demographics data, retail analytics provides a better picture. It gives a concise pathway on customer metrics, including buying patterns, location, age, preferences, etc. that retailers can use to identify their ideal customers.

It can be said that the field is not completely focusing on analyzing the data only but it provides definite procedural ways to gather and implement it.. Companies can bolster their progress by using analytics to gain success in their marketing performance, predicting business proceedings and assessing consumer needs.

What Can I Use Retail Analytics For?

One can find multiple fields and examples that serve as an example for the usage of retail analytics. Since, optimization of the companies’ retail stores, inventory and procurement is one of its biggest advantages, the predictive tools give trend analysis that help coordinate the business proceedings.

Retail analytics allow insights from historical data, disclosing possible areas of improvement, and thus promoting  effective ways to boost sales. This also helps in optimizing inventory based on customer needs, significantly reducing overhead costs and storage space .

In addition to inventory management, customer metrics and preferences can easily be compiled and dealt with. The sales data can be merged from different areas, and businesses can use this data to identify factors to tie their strategies closely to the marketing functions.

One of the many bonuses that come with the use of retail analytics is the improvement in marketing campaigns. Since businesses need continuous improvement in their marketing strategies, using retail analytics helps them progress on every individual factor.

With multiple factors to consider during inventory management and trend analysis, the retail analytics can help create noteworthy coordination. Engaging in multiple factors at a time, the reports can identify marketing prospects to consider and engage. 

Moreover, companies can understand and utilize detailed insights in demographics, including shopping patterns, habits, consumer preferences, etc. much easier. Since marketing campaigns are heavily focused on orienting customer needs, the analytics can give significant understanding of the methods to use.

The use of historic business and marketing campaign data allows businesses and brands to identify which parameters contribute successfully to sales and which don’t. This will enable them to organize new strategies in a manner that addresses previous marketing gaps while promoting a higher success rate.

This illustrates the importance of retail analytics, and why it is important in the decision making process for the retailers. Without it, the retailers would be stuck on traditional ways of promoting themselves, and attracting customers with vigorous marketing.

An Innovation by :

Sedania Technologies Sdn Bhd,

Level 10 & 11, Kelana Parkview Tower

Jalan SS6/2, 47301 Petaling Jaya,

Selangor, Malaysia

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