Privacy Policy

Sedania Innovator Berhad., and any of its holding, subsidiary or related companies as defined in the Companies Act 2016 (collectively, “Sedania”, “we”, “us” or “our”) respects your rights with regards to your personal information
when you communicate with us.

We have developed this Privacy Policy to inform you how we collect, store, use, share, process and protect personal information about our consumers (“you”). It also tells you how you can access and update your personal information and make certain choices about how your personal information is used.


By using our websites, applications or by otherwise giving us your personal information you are accepting the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our websites or
applications or give us any of your personal information. We reserve the right to make changes to this Privacy Policy at any time. Any changes will be posted in this Privacy Policy. We encourage you to regularly review this Privacy Policy to
make sure you are aware of any changes and how your information may be used.

If you have any requests concerning your personal information or any queries with regard to this Privacy Policy please Contact Us. For a detailed description of our privacy practices, please click on any of the questions below. 
Please click on any of the questions below and you will be directed to the relevant answer in the main text.

1. What does this Privacy Policy apply to?
This Privacy Policy applies to personal information that we collect from you or receive from third Parties that act on our behalf as our agents, contractors, service providers and/or professional advisers that provide us administrative
and business support (“Authorised Third Parties”), or from our parent company and its subsidiaries anywhere in the world (collectively “Related Companies”) about our consumers. This Privacy Policy does not apply to information outside of our possession, control or power.

Please note we may combine personal information that we collect via one method (e.g. a website) with personal information that we collect via another method (e.g. an offline event). We do this to get a more complete view of our
consumers, which in turn, allows us to serve you better and with more customization. 

This Privacy Policy applies to all personal information collected by us including via: Sedania websites, including any consumer-directed websites operated by Sedania and pages that we run on third party social networks; Sedania mobile
sites and applications; Sedania text messaging programs; registration forms which we may collect from consumers, whether online or offline, including by post, during in-store demonstrations, or other in-person events or contests; any
of Sedania’s contests, events or campaigns; Call centres; Authorised Third Parties; and Other sources (e.g. third party data aggregators).

2. What personal information does Sedania collect and how does Sedania collect it?
Personal information or personal data is information that can be used to identify you on its own or in combination with other data that we collect or have access to. In cases where personal and other information is combined (e.g. personal
contact information with account login or demographic information), such information is considered to be personal information).

We strive to limit the amount of personal information we collect and store to only that which is reasonably necessary to provide you with the relevant services.

This Privacy Policy applies to all personal information collected by us such as -


Personal contact information - information that would allow us to contact you personally such as your name, home or mailing address, phone number or email address. In some cases it would include information you give us about
someone else (e.g. if you provide a friend’s email address for a tell-a-friend programme); Accout login information; Demographic information (e.g. date of birth, age etc); Technical computer information (e.g. IP addresses, type of
operating system, web browser type); Website Usage Information – information about how you use or navigate our websites, applications, online advertisements including which links you click, which pages you view and for how long, and other similar information and /or statistics such as date and time of visit, which site you came from, favorite recipes and site activities); Consumer feedback.; Consumer generated content – This includes information that you create and voluntarily share with us (and perhaps others) by uploading it to one of our websites or applications, including on our social network sites such as but not limited to Facebook or Twitter; Social network information – this includes

information that is part of your profile on a third party social network (such as but not limited to Facebook) and that you allow the third party social network to share with us; Payment information including your credit card details, billing name and address (for example when you buy Sedania product online); Other information which we might need to collect for a specific Sedania contest, event or campaign, form, feature or other service that you use or request; Sensitive personal information – This includes information about your physical or mental health or your medical condition and your religious beliefs which was gathered with your explicit consent at the
point of collection.

3. How does Sedania keep your personal information secure?
We take all reasonable technical and organisational measures to protect the confidentiality and security of your personal information collected through the various methods described in this Privacy Policy. These efforts include, but are not necessarily limited to: (i) storing your personal information in secure operating environments that are not available to the public and that are only accessible to authorized Sedania employees, and Authorised Third Parties
(defined in Question 1) who are contractually bound to take reasonable measures to keep information secure); (ii) ensure sufficient security measures are implemented to protect the confidentiality and security of certain sensitive
personal information (such as credit card information or health information) during transmission, and, (iii) verifying the identities of registered users before they can access the personal information we maintain about them.

4. What purposes does Sedania use your personal information for?
Your personal information will be used for the purposes for which you provided it to Sedania.  Additionally we may use your personal information for the purposes set out as follows :-

(i) Account & membership maintenance, including administering any consumer loyalty or rewards programs that are associated with your account;
(ii) To conduct consumer insight studies;
(iii) Customer service;
(iv) Product improvement and customization;
(v) Consumer engagement;
(vi) Contests and other promotion;
(vii) Marketing communication;
(viii) Third party social networking, which may be integrated in our sites or applications for the purposes of running contests, allowing you to share content with friends and etc;
(ix) Website improvement and personalization;
(x) Website community features such as sharing pictures, videos, artwork or other messages or content;
(xi) Website viral features, which allow you to easily share certain news, product information, promotions, wish list items, or other content with family members and friends (typically using names and email addresses);
(xii) Order fulfilment;
(xiii) Other general purposes (e.g. website security, internal research, etc) By using any of the features and services described in Question 1 above, you consent to our collection, use and disclosure (as the case may be) of your personal information as set out in this Privacy Policy.

Please note that not all of the uses above will be relevant to every consumer.

5. Who does Sedania disclose or transfer your personal information to and why?

Sedania may share and transfer your personal information with our related companies anywhere in the world including our parent company and its subsidiaries (collectively our “Related Companies”), and Authorised Third Parties (defined in Question 1). 

We may also share your personal information with co-sponsors and promotion partners. This may involve, in some cases a transfer of your personal information outside Malaysia. Please see Question 7– "Which countries will
your personal information be sent to and why?” for information on data transfers outside Malaysia." When you become a winner in a contest or participate in our events, we may publish your name, photographs and other personal information without compensation for advertising and publicity purposes.

If you do not want your information to be collected by or shared with a company other than us, our Related Companies and our Authorised Third Parties (defined in Question 1), you can always choose not to opt in or participate in these events at the time the personal information is collected/requested.

Aggregate Information 
We may share aggregated demographic or survey information with third Parties, but this information is in an anonymous form and does not contain any personal information. The aggregate information that we share may include
anonymous information that is captured through the use of cookies and other similar Tracking Technologies, as explained in Question 8 below. 

We may disclose your personal information to government bodies and law enforcement agencies if we are required to do so by law; or if in our good faith judgment, such action is reasonably necessary to comply with legal process; to respond to any legal claims or actions; or to protect the rights of Sedania, its customers and/or the public. 

We may also supply your personal information to potential acquirers of any relevant Sedania business.

6. How can you access, modify or make other choices regarding the use of the personal information you send to us?
The following outlines the choices you have with respect to the collection and use of your personal information by us.

You can opt out - You always have the option not to share any of your personal information with us. However, if you choose this option, you will be limited in the activities and features we can provide you.

How to opt out - If you do not want to receive communications and/or services from a Sedania website or brand, please do not opt-in for those communications or services at the time of registration. If you have opted-in and, at a later time, wish to opt-out, please visit the appropriate opt out section(s) on our website or application and amend your preferences. 

What if I receive an e-mail, message or another contact I am not expecting - Along with every e-mail marketing communication sent to you, we provide you the option to discontinue receiving future marketing communications (i.e.,
unsubscribe). Simply follow the unsubscribe process or directions provided in the email.

How do I know whether I am opted in - You can always review or update any personal information that we may have collected about you. To do this, please visit the appropriate opt out section(s) on our website or application. 

If any of the mechanisms set forth above is not available or you wish to make a different request or if you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices please let us
have your written requests or queries at- 

Sedania Innovator Berhad, Level 11, Kelana Parkview Tower, Jalan SS6/2, 47301 Petaling Jaya, Selangor Darul Ehsan.

Or Web Form :

7. What is SPAMMING and what is Sedania’s position on SPAM?
Spamming is where advertisements or marketing related materials are communicated to you either orally or in writing in an unsolicited manner and without your consent.

Sedania does NOT send SPAM. Sedania will not use your personal information (including your e-mail address, address, phone number) for direct marketing or follow-up communications unless you give us your EXPRESS permission. This is
called "OPT-IN" consent. 


Sedania websites give you the option to receive marketing information by e-mail. Every e-mail sent by Sedania will give you the option to stop receiving any form of marketing materials at anytime.

If for some reason you believe you have received SPAM from a Sedania, please inform us immediately.

8. How long does Sedania keep your personal information?
Sedania may store the personal information that you send to us in its separate databases. Your personal information will be kept by the Sedania only for as long as is reasonably necessary taking into consideration our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period after you stop using Sedania
services or stop using Sedania websites. After this period, your personal information will be deleted from all systems in the Sedania.

We may keep aggregated demographic or survey information to be used internally, but this information is in anonymous form and does not contain any personal information. The aggregate information that we share may include
anonymous information that is captured through the use of cookies and other. We remind you that you have a right to have your personal information deleted at any time.

9. What is Sedania policy on communication with children?
We believe that it is highly important to protect the privacy of children and we encourage parents or guardians to spend time with their children to participate in and monitor their activities, including e-activities. We only collect personal information from children if parents or guardians provide consent for the child to submit personal information and we will ask children only for the personal information necessary to participate in the program for which the child is

Children specific Websites
Special note to Children under the age of 18 If you are under the age of 18, we advise that you speak with your parent or guardian BEFORE giving your personal information to Sedania websites. If you are not sure you understand
something in this section, you should ask your parent or guardian for their help.

Special note to Parents of Children under the age of 18 We recommend that parents/guardians regularly check and monitor their children's use of e-mail and other on-line activities. Please make sure that your child does not give us personally identifiable information on-line without asking your permission.

You can, at any point of time, check your child's personal information and have it changed or deleted on-line. Alternatively, you can also ask us to delete any of your child's information by sending us a deletion request form by e-mail/postal mail to the address given in contact details set out in Question 6.

10. Does Sedania link to other third party websites and what happens to my personal information when thi slinking happens?
Sedania links to other websites to offer you an opportunity to review connected and interesting information related to Sedania. These third party websites are outside our control and are not covered by this Privacy Policy. If you access other websites using the links provided, the operators of these websites may collect your personal information. Please ensure that you are satisfied with the Privacy Policies of these third party websites before you submit any personal
information. Sedania is not responsible legally or otherwise for the activities, privacy policies or levels of compliance of these third Parties, neither does Sedania endorse the practices and content of any third party websites.

11. What happens to my personal information if I participate in a very conducted by Sedania?
From time to time, we may ask our website visitors or customers or participants in any of our campaigns, contests or other promotional event to answer survey questions. Surveys generally will relate to the content of our websites, our products or categories of products. We may ask for age or age ranges, gender, and/or other non-personally identifiable information. For the purposes of these surveys, we may add information obtained from Tracking Technologies (for online surveys) deployed to your survey answers but no personally identifiable information will be requested. Personal information gathered from polls and surveys are for Sedania internal use only but aggregated (and non-personally identifiable) information may be shared with others.

12. Can Sedania change the terms of this Privacy Policy?

Sedania will occasionally make changes and corrections to this Privacy Policy. Please check this Privacy Policy regularly to see the changes and how these may affect you.